My name is Darren Morley and I’m a Web Developer/Graphic Designer based in Linton, Cambridgeshire. I specialise in creating attractive, easy to use websites as well as logos, business cards and promotional material for small business' and individuals.
I own and manage a collection of large scale, high traffic websites which I use to practice the fast evolving and ever changing web based coding standards and search engine optimisation (SEO) techniques, as well as changing design trends.
I take on projects ranging from simple static web pages to large dynamic and responsive websites contained within a content management system (CMS). From designs that compliment pre-existing promotional material to rebranding your business with an entirely new identity.
Unlike many developers and agencies, advice from myself isn’t simply reiterated from an industry article, advice which is often proven a success or failure at the clients expense. My advice comes from trial and error used on my own projects. I don’t encourage my clients into anything that hasn’t already been a success for myself.
When I finish a project, I not only want my client to love it. I want to show it off to my friends and family because I’m proud of it too.
I created my first websites as a teenager in the late 1990’s, but despite impressing my teachers with my efforts, they held the belief that the internet held no long term future and I was encouraged to peruse my interest in graphics and coding within more traditional formats. I did what most teenagers do and I chose to ignore their advice (the future of the internet was the only thing my teachers were ever wrong about).
In the early 2000’s I began developing flash based websites and games, some of which were used on flash gaming website Miniclip.com, which at the time was the biggest flash gaming site in the world. My mouse flicking bowling game “super office bowling”, and football themed “super office football” received hundreds of thousands of plays.
Contributing to websites with my efforts proved financially un-rewarding. While myself and other developers contributed to projects, it was the owners of the website that were earning revenue generated by ads. Thus began my pursuit of building and developing high traffic websites I would use to generate ad revenue for myself.
Throughout the 2000’s I launched a series of projects with the ambition of conquering Google search listing, getting huge hit stats and generating revenue. Entertainment websites, webzines, blogs, coding forums, I trialled websites specialising in various different niches. Many projects failed but others grew and received hits stats that offered me the financial opportunity to put in more of my time.
In 2007 I launched myself as a freelance web developer, subsidising my income with my high traffic projects. Maintaining such projects offers me a stability other freelancers don’t get to enjoy, which makes working for myself less stressful and best of all, it allows me to take my time and enjoy the projects I work on.